Privacy Policy

Last updated: 24 July 2025

1. Introduction

Welcome to Optica Focalis ("we," "our," or "us"), operated by Unique Digital Business Ltd. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website opticafocallis.com and purchase our products.

2. Information We Collect

Personal Information You Provide:

• Contact details (name, email address, telephone number, shipping address)
• Billing information (payment card details, billing address)
• Account information (username, password)
• Communication data (enquiries, feedback, reviews)
• Purchase history and preferences

Information Automatically Collected:

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, time spent, click patterns)
• Cookies and similar technologies (see our Cookie Policy)
• Location data (country, region based on IP address)

3. Legal Basis for Processing (UK GDPR)

We process your personal data under the following legal bases:

• Contract: To fulfil orders and provide our services
• Legitimate Interests: To improve our services, prevent fraud, and conduct marketing
• Consent: For optional marketing communications and certain cookies
• Legal Obligations: To comply with tax, accounting, and other legal requirements

4. How We Use Your Information

We use your personal information to:

• Process and fulfil your orders
• Communicate about your purchases
• Provide customer support
• Send marketing communications (with consent)
• Improve our website and services
• Prevent fraud and enhance security
• Comply with legal obligations
• Analyse usage patterns and preferences

5. Sharing Your Information

We may share your information with:

• Service Providers: Payment processors, shipping companies, email service providers
• Shopify: Our e-commerce platform provider
• Analytics Partners: Google Analytics (anonymised data)
• Legal Authorities: When required by law or to protect our rights
• Business Transfers: In case of merger, sale, or acquisition

6. Your Rights Under UK GDPR

You have the right to:

• Access: Request copies of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your data ("right to be forgotten")
• Restriction: Limit processing of your data
• Portability: Receive your data in a structured format
• Object: Oppose processing for direct marketing
• Withdraw Consent: Where processing is based on consent

To exercise these rights, contact us at the details below.

7. Data Retention

We retain your personal data for:

• Order information: 7 years for tax and accounting purposes
• Account information: Until account deletion request
• Marketing data: Until consent withdrawal
• Cookie data: See our Cookie Policy for specific periods

8. International Transfers

Your data may be transferred outside the UK to countries with adequate data protection laws or under appropriate safeguards including Standard Contractual Clauses.

9. Security

We implement appropriate technical and organisational measures to protect your personal data, including encryption, access controls, and regular security assessments.

10. Children's Privacy

Our services are not directed to individuals under 16. We do not knowingly collect personal data from children under 16.

11. Updates to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes via email or website notice.

12. Contact Information

Data Controller: Unique Digital Business Ltd
Trading as: Optica Focalis
Address: 61 Bridge Street, Kington, Herefordshire, HR5 3DJ, United Kingdom
Telephone: +44 1544 599385
Email: privacy@opticafocallis.com
Website: opticafocallis.com

13. Supervisory Authority

You have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: ico.org.uk
Telephone: 0303 123 1113